On-Page SEO or Website Optimization
Website optimization is the first step in achieving high search engine ranking. The search engines use mathematical algorithms to determine how to rank sites in their natural results. One of the factors (a very important one) is the relevance of the words on the page.
In order to rank highly in major search engines like Google, Yahoo and MSN, 1) your website must be search engine friendly and 2) each page within your site must be optimized for your chosen keyword phrases.
Website Optimization is the process of optimizing your website so that it is search engine friendly and ensuring that each webpage is relevant for specific keyword phrases. The optimization process is not as simple as stuffing your website with keywords (in fact we do not recommend that practice!), it requires a strategy.
We will develop and implement an effective strategy for your on-page website optimization.
Once we have completed our keyword and competition research and developed a definite, agreed upon list of keyword phrases, we begin the on-page seo process. Learn more about keyword research in our SEO Tutorial.
Ensuring Search Engine Friendly Design
Ensuring Search Engine Friendliness-
Ensuring SEO Friendliness-
SEO friendly coding allows your website content to be weighted heavier than your website code. Our development team may need to reduce the code of your site in order to make it ultimately SEO friendly. Reducing the code will not change the appearance of your site, it simply makes for tighter, more easily optimized code.
SEO Web Design-
If you would prefer to start fresh with a whole new custom-built seo-friendly website, we can accomodate you. We can provide you with a professionally designed site that is attractive and effective for selling your products and/or services. Visit seo web design for more information on this service.
Code OptimizationUsing our chosen keyword phrases, we completely optimize the coding of your site including: title tags, meta keyword tags, meta description tags, anchor tags, and the alt attribute of the image tags. We do not spam these tags, we optimize in a way that is natural, appropriate and effective. Learn more about optimizing html code in our SEO Tutorial.
Internal Link StructuringSite navigation is very important for search engine spidering (and your visitors). We provide your website with an optimized, easy to navigate internal link structure that the search engines can cut through like a knife. The link structuring process includes designing a static (but editable) seo friendly menu, a sitemap, and possibly making use of breadcrumb link trails throughout your site. We use appropriate keyword phrases within each link to help with ranking.
Content DevelopmentKeyword rich content is by far the most important on-page seo factor. With our keyword phrase list in hand, we help you develop rich, quality content for your website. Each page presents quality content focusing on 1-3 of your keyword phrases. We provide seo copy editing as part of our website optimization services. Since larger sites with many pages of relevant content tend to rank better in the search engines, depending on the size of your site and the competitiveness of your market, we may suggest that many webpages be added to your site. You will find web site copywriting help in our SEO Tutorial.
Is On-Page SEO Enough?If your niche market and chosen keyword phrases are extremely non-competitive, you may rank well with good website optimization and a few optimized inbound links. However, if this is the case, you have either found some brand new niche that has, as of yet, not been infiltrated by competitors, or you have not investigated enough to realize your true potential.
Chances are, your true niche market is at least semi-competitive. For competitive markets (from semi-competitive to mega-competitive) you cannot compete effectively without off-page seo.Again, we do not recommend website optimization alone, unless you have the knowledge, skill and time to run your own off-page internet marketing campaign.