If you’re running SEO for a small business, you’ve probably heard that backlinks are the currency of trust online. That’s true as far as it goes, but it leaves out an uncomfortable question: what are you supposed to do in the meantime, while your link…
Search engines don’t experience your website the way a visitor does. They don’t see a polished navigation menu or an intuitive breadcrumb trail; they follow links between pages. Google says it uses links as a signal when determining the relevancy of pages and to find…
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